AuthoraCare Collective

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Outdoor boards and print ads introduced the AuthoraCare Collective brand for community awareness and shared a testimonial demonstrating improved quality of life

Your story. Our expert care. | Mass media print elements

Your story. Our expert care. | Mass media print elementts

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Key points:
-Campaign kick-off TV spot educated community on how two well-known providers were now a new, stronger agency together.
-Testimonial TV spot demonstrated how AuthoraCare helps patients have a better quality of life on their own terms.
-Both TV spots encouraged patients and families to contact AuthoraCare Collective directly to discuss how AuthoraCare could help, spurring earlier engagement and census growth.

Your story. Our expert care. | Mass media TV spots

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Key points:
-Facebook and Instagram ads featured static images and brief videos to engage viewers
-Social media videos generated CTR of 1.05% compared to industry average of 0.83%
-Digital banner ads increased awareness of the new AuthoraCare brand
-Google Search ads generated CTR more than 4.5 times higher than industry average

Your story. Our expert care. | Digital media elements

Your story. Our expert care. | Mass media Digital Elements