Outdoor boards and print ads introduced the AuthoraCare Collective brand for community awareness and shared a testimonial demonstrating improved quality of life
Your story. Our expert care. | Mass media print elements
Your story. Our expert care. | Mass media print elementts
Key points:
-Campaign kick-off TV spot educated community on how two well-known providers were now a new, stronger agency together.
-Testimonial TV spot demonstrated how AuthoraCare helps patients have a better quality of life on their own terms.
-Both TV spots encouraged patients and families to contact AuthoraCare Collective directly to discuss how AuthoraCare could help, spurring earlier engagement and census growth.
Your story. Our expert care. | Mass media TV spots
Your story. Our expert care. | Mass media TV spots
Key points:
-Facebook and Instagram ads featured static images and brief videos to engage viewers
-Social media videos generated CTR of 1.05% compared to industry average of 0.83%
-Digital banner ads increased awareness of the new AuthoraCare brand
-Google Search ads generated CTR more than 4.5 times higher than industry average
Your story. Our expert care. | Digital media elements
Your story. Our expert care. | Mass media Digital Elements
- Provider / Operator / Company:AuthoraCare Collective
- Title of Campaign:Your story. Our expert care.
- Entry Type:Multimedia campaign
- Date of Campaign:February 15, 2020
- Agency or Firm:Transcend Strategy Group
- Image Credit(s):Pixel Park, TV animation