Axxess | Home Has Never Been More Important

Video

Our video team produced promotional videos to showcase the song ‘Home,’ an original song written and performed by Cinema for the Blind as an anthem to unite the in-home care industry.

Click to view video

youtube

Social

Key points:
-Promoted the song as an industry anthem
-Highlighted the importance of access to in-home care
-Featured on Axxess’ YouTube, LinkedIn, Facebook, Twitter and Instagram accounts
-Strong engagement on all social media platforms

Key points:
-Emails focused on promoting the song industry-wide
-Promotional emails highlighted the importance of home, relative to COVID-19 and the challenges of our current environment
-Strong email engagement (read rates, click rates and responses)

Provider / Operator / Company:
Axxess
Title of Campaign:
Home Has Never Been More Important
Entry Type:
Video Campaign
Date of Campaign:
November 1, 2020

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