BAYADA Home Health Care

01

Key Points:
-Google Ads related to nursing jobs (including Responsive Ads), Google Display Network (based on contextual targeting) and Behavioral Remarketing
-Generated over 18 Million impressions and 25,000 interactions

02

Key Points:
-Over 1,200 leads generated
-62 hires

Key Points:
- Facebook Lead Gen ads directly into the newsfeeds of targeted nurse audience driving them to an on-platform FB Lead Generation form.
-LinkedIn Sponsored Posts driving to an on-platform pipeline builder landing page to submit information directly to a Recruiter.
-Over 1,200 leads generated
-62 hires

03

Key points:
-Targeted job ads in areas of greatest need
-Utilized programmatic technology to distribute ads to hundreds of leading job boards
-Partnered with multiple state websites dedicated to promoting jobs to workers displaced by the pandemic
-Resulted in over 4,900 job applications and 220 hires

Key points:
-Targeted job ad placements in areas of greatest need
-Utilized programmatic technology to distribute our jobs ads to hundreds of leading job boards
-Partnered with multiple state websites dedicated to promoting jobs to workers displaced by the pandemic
-Resulted in over 4,900 job applications and 220 hires

08

Key Points: 
-While most of our other campaigns were focused on recruiting new employees, we also knew we had an opportunity to reengage inactive BAYADA nurses who were still employed with us, but haven’t worked a shift recently.
-Knowing that many nurses were dealing with their own personal crises as a result of the pandemic, our messaging was centered around our flexible scheduling options and our commitment to keeping them safe with PPE.
-Over 5,000 inactive employees were contacted via email, with a 28% open rate.
-21 nurses expressed interest in coming back to work.

04