BayCare HomeCare

VIDEO

Dissected into 3 shorter videos
- Convenience
- COVID Safety Procedures
- General Awareness
CLICK TO VIEW VIDEO

Dissected into 3 shorter videos to address the topics in the video and used for :30 sec social video ads
- Convenience
- COVID Safety Procedures
- General Awareness

CLICK TO VIEW VIDEO

The BayCare HomeCare animation video was developed to convey BayCare HomeCare’s safety policies and procedures in a short, concise and easy-to-follow way. The final video was distributed in our inpatient video system to prescribe to patients that would need follow up care at all 15 of our BayCare hospitals, as well as externally via our online consumer portal/website, email, social and collateral. The goal was to ease patient’s and their loved ones’ concerns in the event home care services were needed.

Dissected into 3 shorter videos to address the topics in the video and used for :30 sec social video ads
- Convenience
- COVID Safety Procedures
- General Awareness

CLICK TO VIEW VIDEO

VIMEO

STORYBOARD

A Quality Deliverable by an Extraordinary Team
- Collaboration with HomeCare leadership and operations and the BayCare creative services department.
- Meant to educate and ease concerns was paramount.
- Response triggered other health care organizations' interest

A Quality Deliverable by an Extraordinary Team
- The actual creation of this video was a true collaboration with HomeCare leadership and operations and the BayCare creative services department.
- The immediate need to get something into the community to educate and ease concerns was paramount. From requirements gathering to final approval, the entire project was executed within 3 weeks.
- Due to the quality content provided in the video, BayCare received attention from other health care organizations that were interested in white labeling the content or having BayCare create versions for use.

Key Marketing Tactics

Key Marketing Tactics
• Social Ads
• Email Communication
• Newsroom Articles
• Web Presence
• Internal Portals
• Inpatient Settings