Brandywine Living​

Key points:
-Real residents and testimonials featured in every ad
-Family or resident letter

Digital components to compliment the print ad campaign. Focus on positive social engage during the pandemic for general brand awareness and to drive website traffic.

Key points:
-Multiple Geo-targeted campaigns including a large campaign for all locations that reached an .11% click rate, driving 2,900 traffic to website
-Individualized local placement on popular news sites for select communities
-Rotation of design for a/b comparison
-Varied sizes from desktop paramount to mobile

Key points:
-Weekly Targeted Email to local news source subscribers for two locations
-New content weekly with additional special article features
-Real testimonials from families and residents Coordinates weekly with print/digital

Key points:
-Branded Content Article with nationally recognized news source with a .19% Click Rate and 2,395 views
-Social Media Engagement Campaign with 1.32% Click Rate
-Generated positive news and information on how our luxury brand is handling the pandemic with specialized programming in detail with safety measures