Real representation from across our organization was key in bringing life to the stories and services highlighted in each ad. All ads followed a multiplatform approach for consistent messaging no how consumers viewed the material.
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Key points: -Each ad placement directs the viewer to carolinacaring.org/testimonials
-Viewers can watch a story associated with each real person featured in the ads
-Creating this content supports our campaign but also helps share Carolina Caring’s story and how each program positively impacts our mission and community.
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-Print Advertising
-Website Banners
-Television Ads
-Digital Media
-Radio Scripts
-Billboards
-Social Media
Provider / Operator / Company:
Carolina Caring
Title of Campaign:
Filling Each Day with Purpose
Entry Type:
Multimedia campaign
Date of Campaign:
September 30, 2020
Agency or Firm:
Creative Consultation – The Silent P, Video Production - IMIGpro
Image Credit(s):
Photos, design work, and most video completed in-house.