Friendship Village

01

Features: A snappy headline reflecting the campaign’s emotion-driven creative theme, assuring body copy that reinforces our overall brand pillars and unique selling points, capped off with a callout for our new building in Chesterfield and an urgent call to action.

01b

Features: Continues the main creative theme and body copy, and a prominent, time-sensitive call to action.

01c

Features: Continues the main creative theme and body copy, strong visuals of the newly completed spaces, and a call to action that reinforces the limited-space factor.

02a

Features: Same as print creative—but uses extra space of two sides for callouts and logos of our featured programs and partners, in order to up the direct response urgency.

02b

Features: Same as print creative—but uses extra space of two sides for callouts and logos of our featured programs and partners, in order to up the direct response urgency.

02c

Features: Same as print creative—but uses extra space of two sides for callouts and logos of our featured programs and partners, in order to up the direct response urgency.

03

Features: Same imagery, or “look and feel,” established for print and direct mail—a quick, easy read on a full-size billboard along a main traffic artery near our Chesterfield campus.

04

Features: All established campaign messaging highlights—main theme, reinforced brand pillars/unique selling points, urgent calls to action—driving directly to the Assisted Living info pages and form fills on our website.

05

Features: All established campaign messaging highlights—main theme, reinforced brand pillars/unique selling points, urgent calls to action, plus more opportunities for imagery of our residents—driving directly to the Assisted Living info pages and form fills on our website.

06

This thorough and informative video tour has been a key marketing piece during the COVID-19 pandemic, as it can be difficult to schedule in-person tours with prospects.

07

00:00 / 00:00

Features: Messaging consistent with print, direct mail and digital tactics—taking a heavily emotion-driven approach in speaking directly to the adult child.

Coming soon:

Grand Opening:

Now Open:

08

Each phase of the campaign was supported through well-thought-out public relations efforts, in order to tell the story of our “behind-the-scenes” heroes who made it all happen, offer more details on the unique programs and features at Friendship Village and announce the Grand Opening Ribbon Cutting.