HomeWell Care Services

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HomeWell Care Services' updated logo elevates the brand's professional presence and helps establish the brand's new voice, look and feel. While seniors will always be a focal point in our industry, changing from "Senior Care" to "Care Services" broadens our audience to others who require in home care.

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HomeWell's new look was also applied across all B2B and B2C print materials. The examples you see here to the right is our new consumer br ochure, brand program rack card, business card, grand opening direct mail postcard, and our leads packet. The examples to the left show these assets in ou r old look and feel. Not only were the materials rebranded with our updated design elements, but the content of the pieces were re written to fit the new brand voice and speak t o our broader consumer audience.

Provider / Operator / Company:
HomeWell Franchising Inc.
Title of Campaign:
HomeWell Care Services Rebranding
Entry Type:
Rebranding
Date of Campaign:
July 1, 2019
Agency or Firm:
Nimble Creative Studio (logo redesign), MESH (website and brand essence video), HomeWell Internal Design Team (digital and print design).
Image Credit(s):
Nimble Creative Studio (logo redesign), MESH (website and brand essence video), HomeWell Internal Design Team (digital and print design).

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