To help reduce the distance between residents and family members, the Knollwood website and outbound newsletter kept residents and their families informed on the current state of COVID-19 within the community, as well as shared and distributed insightful community news and memos with prospective residents. These channels became a source of information and comfort for those considering a life plan community in times like this–and highlighted Knollwood's proactive, newsworthy efforts in the face of the crisis.
170+ Website Leads
To help reduce the distance between residents and family members, the Knollwood website and outbound newsletter kept residents and their families informed on the current state of COVID-19 within the community, as well as shared and distributed insightful community news and memos with prospective residents. These channels became a source of information and comfort for those considering a life plan community in times like this–and highlighted Knollwood's proactive, newsworthy efforts in the face of the crisis. To be accessible to future and potential residents, innovative efforts were implemented and marketed, including individual live digital tours.
170+ Website Leads